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30 Years of Digital

From a Time When Software Still Came in Boxes

DDA continues to push the boundaries of what is possible in digital with its signature synergistic approach, combining beauty of form with robust functionality and intensive interactivity to keep audiences informed, engaged, and empowered.

2024 is a big year for DDA, as it marks 30 years of continual industry-leading innovation in the digital world. Established in 1994, DDA was entering a new-born market at a time when digital media was still not widely adopted in the business world. DDA positioned itself as pivotal player powering the digital revolution, becoming one of the very first marketing and advertising companies that was firmly rooted in the digital realm. DDA announced its own arrival and the coming tidal wave of digital technology early on with custom oversized postcards reading "Digital Is Cool" and "Catch the Digital Wave." From the beginning, DDA effectively demonstrated the superiority of working in an all-digital environment, where image manipulation, color correction, and other customizations are handled more efficiently and to greater effect, by establishing itself as the very first digital photography studio in Pennsylvania. And that was just the beginning...

DDA's position as an industry leader was reinforced with each expansion of its capabilities. The company was one of the first all-digital animation and video studios in the country. In 1996, years before SEO became a ubiquitous industry buzzword, DDA had developed some of the first successful search engine marketing and optimization strategies. Some of the most sophisticated search engine optimized websites that one could find on the early World Wide Web included numerous examples of DDA's custom designs and programming, including outstanding eCommerce websites that would in time help define the industry standard in the field. The expectations that users bring to the web have been defined in no small part by DDA's early work.

As the digital world grew, DDA grew alongside it, with more and more capabilities being offered with every passing year. Some of the first additions to DDA's capabilities included custom software and database development, 3D modeling and animation, and a new SureThing™ search engine optimization program that continually improves the presentation of even established websites that were not created by DDA through proprietary website retrofitting processes. DDA brought full transparency into its billing process with the establishment of its original TRAC (Time Resource and Accounting) system, which allows the company to detail and categorize how time was spent working on every one of its projects. This way, each client has a full understanding of budget expenditures upon invoicing. This program is just one of numerous examples of DDA's long-standing commitment to doing business ethically.

Some of the most intriguing expansions of DDA's comprehensive list of capabilities have come about in the past decade. This includes new interactive features and tracking mechanisms for live and archived streaming webcasts, new methods of website analysis, in-house copywriting, and powerful Customer Relationship Management (CRM) systems. Additions to DDA's capabilities also include Personal Health Records management tools, website design optimized for iOS and mobile devices, further growth of mobile apps design and development capabilities, medical database development for clinical research support, and the development of incredibly innovative virtual medical simulations. DDA continues to be a trailblazer in all things digital. DDA's industry leadership was acknowledged numerous times during the same period. During this time, the company received one award for being one of the ten most dependable search engine marketing firms of the United States, two unsolicited awards for website of the year for the emergency contraception website www.not-2-late.com, and the first ever annual Tabby Award for Best Healthcare App of 2012 for the Philips Xperguide Virtual Medical Simulation application.

About the Tabby Awards and TabTimes

DDA's receipt of the first annual Tabby Award for Best Healthcare App of 2012 reinforced DDA's principal role in the development of both mobile applications and virtual medical simulations: www.ddacorp.com/tabby-award.html. This was the first and only worldwide contest for the best iPad, Android, and Windows 8 tablet apps in the industry and came courtesy of TabTimes, the online media distribution channel for information about the use of tablets and apps designed for these devices. DDA's President, David Katz, wrote about DDA's virtual medical simulation technology for a front page article in Medical Design News; click the following link to learn more about this exciting and still new technology: www.zeroonezero.com/mdn.

About Dynamic Digital Advertising, LLC (DDA)

Standing at the pinnacle of custom digital interactive media and technology production, DDA has brought into fruition approximately 3,000 projects in its 30 year history. Whether it's industrial firms, companies that specialize in business-to-business sales, medical organizations, or virtually any other industry, DDA has proven itself capable of adding value for a wide variety of clients. DDA's diverse staff, including programmers, photographers, web developers, animators, illustrators, copywriters, search engine optimization specialists, graphic designers, and more, allows the company to use its signature holistic, synergistic hybrid media approach on projects, letting clients mix and match an incredible depth of media while preserving the peace of mind that can only be had from a vendor that develops everything in- house so that the process remains in firm control from conception to completion. No matter what you may have in mind, from a video or animation, website, or augmented reality mobile application, to an interactive multimedia eLearning or training platform, DDA can find new ways to teach, train, inform, and engage in every medium for any industry.


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